Google updates Penguin 4.0 is rolling out with new real-time nature

For almost 707 days, almost two years, one question which dominated most of the SEO conversation – “when will Google roll out Penguin update?” And, we all got the answer on Friday. Finally Google announced that a Penguin update is rolling out and it is now operating in real-time. Now, many of you might be wondering what Penguin 4.0 update is all about. Read on to know more about it.

What exactly Google Penguin Update is?

The Penguin Update was designed to monitor the quality of links and spam link tactics of a website. Original update was released way back in April 2012 and it install create major ripples in the world of digital industry.  Sites which were not abiding the rules were found to be missing from search results. Many such websites also receive manual actions as well. Over the past few years, more updates were released.  Every time Google Penguin update hit the virtual world, there were significant modifications to the manner the search results appear. However, mainly it is counted as a positive update for sites that are doing marketing and promotion the appropriate way while it was a major detractor for those websites that try to cheat the system.

So, what is different and new with Penguin 4.0?

Penguin 4.0 is believed to be a real time update to the algorithm. In other words, it means that Penguin part of the algorithm will always be updating and on. This is really huge news for the entire digital marketing community given that there wide prevalence of spammy tactics across the industry.  Although Google claims that black hat tactics no longer work, there is sufficient evidence which prove that the contrary is true. However, in defense of Google, they are making it all the more intricate for black hat SEO marketers to succeed.

With Penguin update going real time, algorithm will now be able to catch profiles of spam links quickly and help keep websites from ranking pretty well in SEO that really has no business ranking when it comes to Google search results.

Were you affected by this update?

Experts have often sated that measuring algorithm flux is similar to tracking the rate of unemployment. It is interesting for the economy at large in case rate is 5 or 6 percent, however ultimately you either don’t have a job or have one. Hopefully, if your website got impacted by the Penguin update in past and have made necessary changes then those modifications have been either rewarded or soon will be.  The most important and good news is that Penguin is now real time, and we do not have to wait for another two or three years to get a major refresh.