When you browse the internet, do you ever stop to wonder what’s happening in the background? If the answer’s no, don’t worry. You’re not alone. Most marketers, even great ones, don’t give the “tech stuff” much thought. How a website performs is just something for IT specialists to worry about, […]

As one of the largest e-commerce platforms on the internet, Shopify offers budding (and established) entrepreneurs a platform to sell their wares and increase their reach. In fact, Shopify dominates nearly 20 percent of the e-commerce market share. That’s not all. With millions of active buyers on the platform, there […]

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. There’s nothing wrong with that approach. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. However, for all their benefits, […]

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. We are bombarded with messages of what we should be wearing, and why. If you’re on the marketing or sales side […]