Trends come and go. Bell bottom jeans, Rubix cubes, flannel. How are you supposed to keep up with it all? This is even more of a puzzle in a digital world. Trends don’t stick around for a decade or a year. Sometimes things change overnight. Harnessing what’s trending could be […]

You’ve spent months crafting the “perfect” brand message, focus-grouping it to core demographics and psychographics, and lovingly/hatingly crafting hundreds of page titles. You wake up, grab your coffee, and fire up Google to admire your handiwork, only to see this: For reference, here’s the original <title> tag: You may be […]

If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. Why? Well, there are several benefits. A great e-commerce website helps you understand the basics about your customers, for example, demographics like their locations, age groups, and how they […]

Let’s face it: a picture really is worth a thousand words, but an image you made yourself? Priceless.   Compelling images create a connection between you and your audience and help you build on that relationship. They encourage discussion and shares. In short, images convert. According to Venngage, 64 percent […]

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion […]

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Is life about to throw you into the deep end of the local SEO pool? Maybe you’ve just opened your business or have slowly realized that […]

How did I get over 942,000 subscribers without spending money on ads? Plus I am not famous, I’m not funny and I’m not a male model. 😉 I use a formula and it works well to get more YouTube subscribers for any industry and any account. Even my clients at […]

Do you love to write? Draw? Create in any way? Do people tell you that you should try using your creative skills to make a living? Do you shrug them off because you don’t know how to get started or because you don’t feel you have the time to commit […]

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Obility’s Austin Peachey joins us once again to discuss conversion rate optimization (CRO) — specifically for B2B companies.  B2B SEOs know that, compared to B2C businesses, the […]

If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer.  That is, if they are written well!  A great meta description should compel users to click on your page in the search results to learn more.  It should also contain keywords to boost your SEO. […]