Dana DiTomaso is the founder and president of Kick Point, a Canadian-based digital marketing agency. She is well known for her ingenious and innovative presentations on tracking and analytics, as well as other growth marketing strategies. She’s presented at SMX, Local Search Summit, and Engage, and we’re thrilled to welcome […]

Customer acquisition is a huge pain point for many business owners. Even more difficult is developing a consistent way of bringing in new business. Your goal should be to put together a system that acquires customers almost on autopilot. That’s easier said than done, though. This guide should help get […]

Brand-driven search is so much more than the URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying journeys. Source link

Confused about Google’s core web vitals update? Not sure what it means for your SEO? Join my free live webinar on June 29th at 8 a.m. PST to learn more. I’ll cover what core web vitals are, why they matter, and what changes you need to make to your website. […]

We love you, Russ. There are so many ways to remember you, endless facets to who you were and your impact on SEO. Where do I even begin? You were the funniest guy in the room. You would gear up for a joke with that wry smile and sparkle in […]

Do you remember when only celebrities and major companies had personal brands? Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. Now, nearly anyone willing to put in the time and effort can become a “thought leader” in a specific niche. It won’t happen […]

When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you don’t have a fast website, people will bounce faster than you can say “conversions.” However, speeding up your website is no easy task. Your problem could be anything from code that’s written […]

If you want to build an app for your business, you face a dilemma.  Should you opt for a traditional centralized app, or turn to a decentralized platform? More importantly, what is the difference between the two and why does it mean for your business?  There’s no straightforward answer to […]

Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts. Source link

What if I told you that you could get 10,000 Twitter followers without having to follow others or spend a bunch of money on ads? What if I also told you that it would be pretty easy to do? Well, I’ve got seven simple, straightforward, and super effective Twitter tips […]