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However, he joined hands with jailed political leader Anwar Ibrahim, his one-time deputy with whom he famously fell out 20 years ago, and together their alliance exploited public disenchantment over the cost of living and the multi-billion-dollar 1MDB scandal that had dogged Najib since 2015. Although authorities denied it was […]

As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering […]

Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides […]

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Perhaps your biggest […]