Currently, Google is rolling out AMP, also known as accelerated mobile pages in its search results.  Are you wondering how to get on the action? With increasing importance of Accelerated Mobile Pages, it is important for you to know how you can mark up your mobile pages for providing users better experience.  Reading this post would help you understand what AMP is and how can you get started with it.

AMP – What it is?

It is only recently that Google announced AMP, Accelerated Mobile Pages. It is an extremely accessible framework to create fast loading web pages for mobile.   It is an open-source initiative which is designed to allow publishers improve the speed, and thus enhance user experience for their vast spread mobile readership without having to sacrifice any kind of advertisement revenue on which they might count on.

There are several experienced developers who are able to get similar results through intensive performance optimization, but it is publishers who neglect this because of resource constraints. AMP, on the other hand, allows achieving these optimizations easily without changing mobile web experience.

Also there is an added advantage of its future utilization by Google as well as other prominent web based technology companies which are encouraging its usage by incorporating it heavily into different platforms of their respective organizations.

How Does Accelerated Mobile Pages Work?

It is primarily a framework to create mobile web pages. AMP comprises of three fundamental parts:

AMP HTML

It is a subset of HTML.  It is a markup language that consists of some properties and custom tags along with several restrictions. However, those of you who are familiar with usage of regular HTML, you will not find it difficult to adapt to its existing pages to AMP HTML. You can find out more details about how it differs from HTML by simply running an online search.

AMP JS

It is JavaScript framework designed for mobile pages.  It is used mainly for managing asynchronous loading as well as resource handling. It is important for you to note that third-party JavaScript is not allowed with AMP.

AMP CDN

It is an optional Content Delivery Network (CDN). It will take AMP enabled web pages, cache them, and make some performance optimizations automatically.
How can advertisements in AMP help in monetizing?

There has been sudden rise of ad blockers which has made it difficult and challenging for publishers to monetize their sites. For some web users, improving load time of website is an incentive for making use of ad blockers, which can further help in improving browsing speed. This is where AMP comes into picture. It can be considered as an apt response to the issue.

An objective of the AMP, Accelerated Mobile Pages, is to ensure monetization and effectiveness of the mobile web while at the same time, embracing a user centric or customer-friendly approach.   With the context, the goal is to support a range of ad formats, technologies as well as ad networks in Accelerated Mobile Pages.