In a Tenor survey, two-thirds of millennials said gifs did a better job conveying emotions than text. It’s true. With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. Just look at this gif: In a few frames, it describes […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What do you want from your web hosting provider? Strong uptime rates? Excellent performance? High speeds?  Pretty sure we want it all. But not at the cost of simplicity […]

Posted by Imogen_Davies At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats, which state 3.5 billion queries are searched every day, that means that […]

Inbound marketing isn’t easy. There are tons of strategies for driving more traffic. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. This means it’s harder […]

Launched in 2003, LinkedIn has become the most popular social network for professionals. With over 700 million users globally, it is now one of the biggest social media platforms. That’s why every brand should be using LinkedIn to grow their brand.  One way to do that is by creating a […]

Let’s talk about content marketing.  How’s it doing in 2021? Where might it be headed this year and next? Is it still the king? Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t want […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Everything is ready.  You’ve decided your niche, thought of blog topics—perhaps even developed it—and have started optimizing the content you plan publishing to drive organic traffic. You have elaborate […]

How confident do you feel about your digital marketing strategy? If you aren’t seeing the results you hoped for, this guide will walk you through a 21 day digital marketing challenge that will help you reach your digital marketing goals. A Digital Marketing 21 Day Challenge Whether you are a […]

It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month? Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can […]

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales.  There are currently two ways to place videos on your landing pages or website—link or embed videos. While both help you leverage the power of […]