Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Managing the shifts of your workforce on a daily, weekly, and monthly basis can be challenging. There’s a fine line between being shorthanded and overstaffed—it’s all too easy to […]
Month: January 2021
If you’re looking to grow your small business in 2021 and beyond, you need to organize every aspect of your company. This can be difficult if your small business doesn’t have the cash or resources to put systems in place that lead to long-term organization. I know from personal experience […]
Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The future of ecommerce shines brighter than ever. See what I mean? And like how every shiny thing isn’t gold, starting a thriving ecommerce business isn’t easy. There’s so […]
You might not be aware of Discord. Or you may know about it, and you’re wondering what it has to do with marketers. After all, isn’t it for gamers? That was once the case, but not anymore. Discord has evolved considerably since its official 2015 launch. Once solely a tool […]
Local search visibility helps drive traffic, customers, and revenue. There are several ways you can improve local visibility. The first is to ensure your business listings are included on major listing sites like Google, Yelp, and Yahoo. The Importance of Business Listings How often do you see a business listing […]
With a reported 3.68 million active sellers on Etsy, it can be daunting to figure out how to ensure marketplace visibility. How will new customers find your store with thousands of similar offerings? How do you ensure your products appear in a prime position on the search list? The answer […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The thing about data is it helps you make better business decisions. But without analyzing it, you won’t really understand what needs to be done. Everyone has questions when […]
There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B test your ads across locations, ages, […]
Posted by MiriamEllis Image credit: Sharon Mollerus A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock. “How do we edge our way up in Google’s local finder, and find our place above the tideline? […]