Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital, on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock […]

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them about […]

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Should you always expect a traffic drop during a site/URL migration, even a temporary one? In case you didn’t notice, Moz recently launched a shiny new […]

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It can be hard to navigate the B2B marketing landscape. Today, guest host Austin Peachey walks you through the stops on the roadmap that his team […]

Websites allow users to access your website from anywhere in the world. A small eCommerce site in Florida can just as easily reach a businessman in India as a family in South Carolina. Even if you have a “.com” English-only site, you may very well be an international business by […]

If you own a restaurant and aren’t leveraging social media, you are missing out.  Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them […]

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. Learning how to set them up is important, but learning how to manage and maintain their performance is a whole different ball game.  In this guide, […]

Here is a common situation many startups face. They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, […]

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. With so much content online, search engines like Google are in overdrive trying to read it all and rank it properly. While keyword research and relevant […]