How to Choose Which Top Level Domain to Use

How to Choose Which Top Level Domain to Use

[ad_1] Buying a domain name is exciting. It means you’re taking the first steps to establish yourself and create a professional website. But, it can also be overwhelming. Not only do you have to find an available domain name, but you have to choose between dozens of top-level domains (TLDs) such as: .com .co .org…

How to Prevent Click Fraud on Your PPC Ads

How to Prevent Click Fraud on Your PPC Ads

[ad_1] You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be…

5 Excel Tricks for Creating Paid Ad Campaigns

5 Excel Tricks for Creating Paid Ad Campaigns

[ad_1] To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance.  Excel spreadsheets can do just that. While a spreadsheet might not seem like the most intuitive tool for managing your marketing efforts, there are many Excel tricks you can use to quickly streamline…

How to Use Semantics for Paid Campaign Copy

How to Use Semantic Search for Paid Ad Campaign Copy

[ad_1] Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the search intent behind a query.  Google is focusing a lot more on search intent and keyword variants. Knowing the correlation between intent and semantics…