Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. While […]

Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are […]

“Got skills? Sell ’em.” This mantra has seen millions of freelancers turn to the internet and become location-independent. That’s not all. Over the last decade, service marketplaces have sprung up and distributed how we work and live. For instance, Airbnb, a marketplace for vacation rentals, has over four million hosts […]

Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. Even if you don’t know what a Google Search Network ad is, know […]

Growing a podcast is a challenge. There are 1.75 million podcasts in the world and more than 43 million episodes. There’s a lot of competition, but podcast consumption has also increased exponentially. Thirty-seven percent of US adults have listened to podcasts, a three-fold increase compared to the last ten years. […]

Blogging has changed over the years. When I first started blogging, it wasn’t that competitive. You write an article… on pretty much anything… and you get some social shares. And then you would try to build links, but even if you weren’t great at link building you would still naturally […]

Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn’t a fluke, did my homework, and published when I was sure I was onto something. Then, this […]

With over 1 billion monthly active users, Instagram is one of the liveliest social media platforms in the world. The problem? Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income […]

What good is launching a new business if nobody knows about it? Millions of new businesses start every month, so distinguishing yourself from the competition can be a hefty endeavor. If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to […]