Information Architecture for SEO – Whiteboard Friday from MOZ
It wasn’t too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. In today’s Whiteboard Friday, Rand…
How to Create a Viral Launch Page
What does it take to achieve virality? To create a storm of conversations that keeps the right people coming back for more? Do we have what it takes to go “viral”? It’s a list of questions that possibly every marketer has on their minds in the digital marketing world. And with all the random internet…
Google Says Penguin To Shift To “Continuous Updates”
Google To Continuously “Optimize” The Penguin Algorithm As It Goes A Google spokesperson has told us that they will now be updating the Penguin algorithm continuously, by optimizing it as they go. A Google spokesperson sent us the following statement around our recent questions about the holiday Penguin updates. That last big update is still…
The SEO’s 2015 wishlist: what would you like to see happen in search?
It’s nearly Christmas so it only seems right that we give people a chance to share in the greatest gift of all: hope. Specifically that’s the hope that Google will listen to the SEO community and makes their dreams come true in 2015. We’ve already asked the SEO community what they think will happen in…
Free SEO Tools – A Curated List
SEO’s simply love to get their hands on the latest bit of kit to help speed up processes, scale time consuming tasks or simply to unlock additional data. I have to admit I am a bit of a productivity tool junkie and have been known to build my own tools using Google Docs, macros or…