I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update. As an SEO, this naturally got me wondering how the update impacted Moz, specifically. So, this post will be a more focused examination of a site I have deep familiarity with, including three case […]

Data is changing the way we do business. The amount of information available to us as business owners and that we should be processing and using to our advantage is staggering. The amount of digital data, made and distributed, is 79 zettabytes. A zettabyte is one sextillion bytes. It’s a […]

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the […]

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. This content is created by VTubers, and it’s taking content creation by storm.  Top VTubers have millions of followers and earn hundreds of thousands of dollars a month.  According to experts, the […]

Have you ever wondered how competitor’s hotels are ranking on the first page of Google? Most of them use free directories like Google and Tripadvisor to reach prospective customers. Using those same services, you too can boost the search visibility of your hotel property. Best of all, these services are […]

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out.  An “early to the scene” web hoster, Tripod, became a haven for webmasters and business owners alike – giving companies the potential to design their homepages, and sponsor adverts across different […]

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Then you’re not the only one. Many of us prefer visual learning. When used correctly, it’s a powerful technique enabling our brains to make cognitive connections. Visual […]

Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services. Source link

Wikipedia is an ever-evolving, user-generated encyclopedia that allows users to add content, including pages, articles, and general knowledge. Topics span from pinball to Prometheus and everything in between.  If you’re interested in creating a Wikipedia page for your business or marketing endeavors, you should know upfront that getting a page […]