The excitement of finishing a competitive keyword research project often gives way to the panic of fleeing from an avalanche of opportunities. Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need […]
Month: May 2021
If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from […]
You came up with an idea, did your research, maybe even found some funding. You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike […]
A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specifically designed landing page that steers […]
Starting a new paid marketing campaign is no easy feat. There are logistical considerations, financial considerations, audience considerations, duration considerations. Let’s imagine you’ve decided to start a new Google Ads campaign. You have a vague idea how much everything will cost, and you’re eager to get started. Before you hit […]
It’s time to get down to business and convince your boss that you HAVE to go to MozCon Virtual 2021. You’re already well acquainted with the benefits of MozCon. Maybe you’re a MozCon alumnus, or you may have lurked the hashtag once or twice for inside tips. You’ve likely followed the […]
Managing one social media account is a lot of work. In many cases, managing two or more (when you don’t need both) can be a nightmare. That’s why if you have many accounts on the same platform, it’s best to merge them. Thankfully, platforms like Facebook make this easy as […]
Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. How do you make sure you are getting the most out of your paid ads? A few weeks ago, I was talking […]
While future writers likely aren’t robots, artificial intelligence (AI) has enabled robot-human hybrid systems to create and edit content. However, there’s no need to worry about your job as a blogger or writer. AI-generated marketing content still lacks the human touch. We’ll still need writers and marketers to edit and […]
Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Businesses using DaaS platforms can see improvements in data collection, usage, and management. Additionally, offloading data management to DaaS companies means […]