Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. The benefits of PPC advertising include: buyer conversion increased audience reach higher […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What do you want people to do when they visit your site? Contact you? Sign up for your newsletter? Fill out a survey? Make it easy for them with […]

It’s no secret that blogs can be very profitable in the world of content marketing. According to Demand Metric, businesses that utilize a blogging strategy get 97 percent more links to their website and are 13x more likely to see positive returns. What’s more, blogging results in a 434 percent […]

Get traffic. Build your list. Convert prospects. These are the goals of your sales funnel. To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. Measuring and testing the success of your […]

Some days, getting customers interested in your local dental business can feel like an uphill battle.  There’s a good chance you’ve been curious about how to develop a robust online presence. Whether you don’t know where to start or you’ve struggled with outshining your competitors, the process of building your […]

Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice […]

User experience (UX) is an essential element of website design and management, and it might impact more than you realize.  What happens when someone lands on your website for the first time? Does it load quickly? Can they tell they’re in the right place? Is it easy to figure out […]

Despite your best efforts and no matter good your team is, mistakes in paid ads are inevitable. Marketers and content creators alike can relate to the struggle of scrambling to correct grammar errors or an accidental gaffe to avoid further embarrassment. To solve this problem, you need to understand how […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A powerful membership plugin will help you control your WordPress website’s content with maximum flexibility and ease.  Although many businesses utilize membership plugins for restricted content placed behind a […]

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest, type in a handful of keywords to come up with a list […]