When you launch a new campaign, what are the most important metrics you track? Did you think of conversion or click-thru rate? Cost per conversion? ROI? All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign […]
Month: February 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The self-hosted WordPress.org wins for giving users a free tool for creating and growing a website just the way they want. There’s a bit of a learning curve, but […]
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for […]
A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level. Click on the […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Designing a website from scratch can be challenging. But it doesn’t have to be. Years ago, when I first started creating my websites, there weren’t a ton of resources. […]
How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world. Promoting good […]
Are you searching for home business ideas so you can finally quit your nine-to-five? Or maybe you want some extra income to afford your dream trip to Mexico? Starting a profitable home business begins by looking at your life, your needs, the type of work you want to do, and, […]
It’s hard to believe now, but only a decade ago, the internet was awash with articles questioning how Facebook makes money. No one’s asking that anymore. Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ […]
Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Modern consumers are increasingly looking for novel experiences, and pop-up shops, both physical and virtual, fit the bill. Not only do pop-up shops offer a novel experience, but they also create […]
If there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of […]