[ad_1] Increasing sales isn’t necessarily the best way to improve your bottom line. A better solution may be to reduce your Cost of Goods Sold. Paying less to acquire the products you sell can result in higher gross revenue figures and bigger profits, even when the amount of product you […]
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[ad_1] Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed […]
[ad_1] With an advertising audience of 353 million, Twitter is an ultra-effective free advertising tool. Still, as you probably know, the social networking site also provides plenty of paid advertising opportunities that let you target your followers, automate your bids, and promote your business. When used properly, these ads enable […]
[ad_1] The written content on your website serves to not only inform and entertain readers, but also to grab the attention of search engines to improve your organic rankings. And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t […]
[ad_1] The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. It’s true. The tourism industry we know today was largely created by advertisers. Before the 1920s, travel was a luxury only available to the wealthy. However, with the introduction of paid […]
[ad_1] With more than 3.6 billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. Even marketing stars know that strategizing […]
[ad_1] 983079_HowMuchDoFacebookAdsCost_030321 Last year, Facebook made over $84 billion in revenue. Where do you think the majority of that revenue is coming from? If you guessed Facebook ads, you’d be correct. Facebook advertising offers endless opportunities to interact with your target audience on a conversational platform. With 68 percent of […]
[ad_1] Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. This guide walks you through the best tips in the business for growing […]
[ad_1] People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer […]
[ad_1] Posted by cml63 One of the great things about doing SEO at an agency is that you’re constantly working on different projects you might not have had the opportunity to explore before. Being an SEO agency-side allows you to see such a large variety of sites that it gives […]