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[ad_1] The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. B2B companies are really focused on the middle of the sales funnel. They’ve got great e-books, lots of good data published, but they tend to neglect […]

[ad_1] If you create content, you need a content calendar. I know—not an earth-shattering revelation!  What about a calendar specifically for your paid content?  Should it be part of your regular editorial calendar? A separate calendar? Do you even need a paid content calendar?  The answer to the first two […]