[ad_1] How do you maximize your exposure? If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads, social media marketing, etc. What you’re asking is which platforms offer massive traffic and have strong conversion rates. Now, imagine you’re a marketer for a local business. […]

[ad_1] With more than a billion unique monthly visitors, Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google, but it’s an impressive and powerful platform in its own right.   In fact, if you’re running a paid ads campaign, it […]

[ad_1] This year’s MozCon Virtual is right around the corner, and we couldn’t be more excited! If you’ve never considered it before, it’s high time you became acquainted with the idea of a “couchference” — a full-fledged conference held from the comfort of your home office space, real office space, […]

[ad_1] You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud […]