[ad_1] Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo.  How do you build brand awareness, especially if you’re a new company? Through a carefully […]

[ad_1] Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Not long ago, conference calls were challenging to set up and manage. Not anymore. Today, I can click a few buttons and hop on a call with my […]

[ad_1] Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital, on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the […]

[ad_1] Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them […]

[ad_1] The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Should you always expect a traffic drop during a site/URL migration, even a temporary one? In case you didn’t notice, Moz recently launched a shiny […]

[ad_1] The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It can be hard to navigate the B2B marketing landscape. Today, guest host Austin Peachey walks you through the stops on the roadmap that his […]

[ad_1] Websites allow users to access your website from anywhere in the world. A small eCommerce site in Florida can just as easily reach a businessman in India as a family in South Carolina. Even if you have a “.com” English-only site, you may very well be an international business […]

[ad_1] If you own a restaurant and aren’t leveraging social media, you are missing out.  Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making […]

[ad_1] We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. Learning how to set them up is important, but learning how to manage and maintain their performance is a whole different ball game.  In this […]