For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. But maybe your phone isn’t ringing much anymore. The internet has made it easier than ever for customers to get in touch with businesses without picking up the phone. That’s great for introverts, but […]
Month: April 2021
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As SEOs, we’re primed to go big on our content strategy — to do thorough keyword and competitor research, create high-quality content, do link-building outreach, and […]
The growth in podcasts is significant for listeners looking for a show that appeals to their individual interests. Plus, it’s great for marketers and business owners looking for new platforms to advertise on and new audiences to reach. While you won’t find any lack of podcasts, the sheer volume out […]
Launching a new Google Ads search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. If you are just getting started, you might be afraid of messing it up. I get […]
Annually, 59 million Americans take on freelance projects, making up 36 percent of the workforce. This trend shows no signs of stopping. 73 percent of hiring managers plan to continue or boost their reliance on freelancers. Historically, freelancers have had a number of platforms to connect with potential employers, including […]
Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a solution that brings publishers and advertisers together. What Is Header Bidding? Header bidding is a process where many advertisers simultaneously bid (in real-time) in […]
Influencers are everywhere. There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube. Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Sounds great, right? There’s just one problem. It’s […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Nothing scares away new business like hard-to-reach customer service or disorganized sales calls. By adopting the best call center software, you can outfit your teams with the tools they […]
When you think of SEO, you probably think of Google. It’s easy to understand why–Google is the most powerful search engine, period. However, Google isn’t the only search engine, not by a long shot. I’ll even go on record saying that some search engines can be more powerful than Google. […]
With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)? Video on […]