The Great CPC Hoax: Why Cost Per Click Doesn’t Matter for High-ROI Ad Campaigns
[ad_1] People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?” My response back to them is always the same: “Why do you care?” See, most people have AdWords wrong. They obsess over the costs. They know that more and more competitors are advertising on the platform, which drives up…







