[ad_1] 30 percent of all retail sales occur between Black Friday and Christmas. This means preparing your e-commerce site for this busy period is essential to success. The good news is, small changes can make a big difference to your revenue. The level of competition for Black Friday e-commerce sales is off the charts, which…
[ad_1] A/B testing is brilliant. It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. In other words, it’s a key way to improve your content, increase user engagement, and boost conversion rates across your site. What’s not to like?…
[ad_1] Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience. With this in mind, new and updated content is crucial to any successful digital marketer’s strategy. How can you generate new content without…
[ad_1] Using a traditional content management system (CMS) architecture has been the standard for front-end web management. When you use a traditional CMS architecture, your content is stored in a single system or database. Unfortunately, this means everything from the front-end website to backend administration tools relies on one system, making scaling difficult. As enterprises…
[ad_1] I’ll let you in on a secret. People are talking about you online. Whether it’s a direct @ mention on social media or involvement in an untagged rant—the likelihood is, there’s a lot of conversations occurring on “dark social” that you don’t know about. For the most part, brand mentions are a marketing score…
[ad_1] If you’re looking to build an SEO-friendly website, Squarespace is a solid choice. It offers easy-to-use templates and plenty of SEO tools to help your site rank better in Google search results. Not sure where to get started? I’ll guide you through everything you need to know about Squarespace SEO, including what best practices…
[ad_1] Getting your business active online has never been more critical. Yes, even if you’re a brick-and-mortar brand, you need an online presence. Research shows that 87 percent of shoppers start their product search through digital channels—and missing out on prospective leads is a loss for any business. While looking around for a content management…
[ad_1] There’s a lot of misconceptions about PHP for SEO. Many people don’t understand it, what it is, how we use it, and how it impacts our SEO. The good news is that you don’t likely have much to worry about. PHP can make your website better for SEO and better for your users. The…
[ad_1] Focusing on Drupal SEO ensures the hard work you put into your site helps you actually reach customers. Like other platforms, Drupal has specific SEO features and strategies that ensure your changes are communicated from Drupal to search engines. Whether you are using your Drupal website for e-commerce or building a content-driven brand, such…
[ad_1] Are you hoping to take your blog to the next level? Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. With each one, we’ll inspect a particular aspect you can emulate that…