[ad_1] Exciting news, Moz fans! We are thrilled to announce that Moz has been acquired by iContact Marketing Corp! Our readers know how critical SEO work is when it comes to the success of marketing strategies, and as an industry leader, Moz was the natural choice for iContact’s expansion into the SEO space. If you’re…
[ad_1] The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Fixing broken links has long stood as an SEO best practice. But if you’ve run into situations where you’ve fixed a broken link and nothing happened, you’re not alone. In…
[ad_1] You’ve likely heard the term “influencer” thrown around a lot the last few years. It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. Let’s find out…
[ad_1] If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Why do you need to know this? Because products in different stages demand different strategies, be that for physical products or for services.…
[ad_1] Being a marketer is an interesting job. On the one hand, you’re expected to keep up with trends. When a new social media platform starts to take off, you’d better be there promoting your brand. Still, you can’t just blindly follow those trends. Popular platforms become saturated with dozens of competitors, and standing out…
[ad_1] Hey folks, this is Russ Jones, Adjunct Search Scientist here at Moz and Principal Search Scientist at System1. I want to talk today about a long-standing theory in search engine optimization, which generally goes like this: reviewers, aggregators, and non-manufacturing retailers will, over time, push makers and manufacturers out of the SERPs. The recent…
[ad_1] I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Regardless of how thorough your…
[ad_1] A web presence is essential for getting found online, especially these days. According to Statista.com, nearly a third of consumers in the United States look online for a local business every day. It’s simple: websites are essential for attracting new customers. A website proves invaluable in other ways, too, like showcasing your products and…
[ad_1] Whether it’s for a loved one or a colleague at work, getting a gift for someone is never easy. One reason is there are billions of options to choose from. The other reason is most people don’t have the time to look through millions of catalogs to pick one. That’s why if you run…
[ad_1] Learning how to get backlinks can help you jumpstart your brand, with no investment upfront. The idea is simple: just ask a site for a backlink. However, sometimes these requests get lost in a flood of emails. The average person receives 88 emails a day alone. Other times, requests gets ignored or flat-out denied…