[ad_1] Google Analytics is a staple in every experienced digital marketer’s set of tools. This is primarily because it provides a wealth of data, covering virtually everything you might want to know about how visitors interact with your site. Cohort Analysis is a particularly useful feature for marketers and small businesses. It can tell you…
[ad_1] Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I’ve seen struggling online startups spend thousands of dollars trying to “skyrocket in the rankings,” and then realize…
[ad_1] Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. What worked last year may not be enough to creep ahead in 2021. Being able to anticipate trends…
[ad_1] Every website needs a hosting plan. But there’s such a wide range of web hosting costs out there. It’s overwhelming for beginners and experienced website owners alike. How much should you pay for web hosting? Are you overpaying for web hosting? How much does web hosting really cost? Some plans start below $1 per…
[ad_1] Whether you’re a retailer, salesperson, or creative: Social proof is everything. If you expect anyone to buy anything from you, you’ll need to show them that other people trust you and have had a good experience with your business. One popular way to do this has been with Google Trusted Stores. The platform offers…
[ad_1] You’ve signed a new client—congratulations. Now it’s time to start the client onboarding process and welcome the new client into the fold. This is the point where many companies drop the ball. After all, you already made the sale. Now you can relax and get to work. Right? Not so fast. Client onboarding is…
[ad_1] SEO is a dynamic industry. What worked some weeks ago might not work again right now. As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient…
[ad_1] Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You want people to trust your site and that requires a valid secure sockets layer (SSL) certificate. SSL certificates are issued by a certificate authority (CA) and they build trust in two important…
[ad_1] Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re starting a new site, you Google the domain name to see if it’s free, and you realize it’s already been taken by someone else. Bummer. This happens more often than not. Domain…
[ad_1] Have you ever had a customer visit your website repeatedly but never land the sale? Do you sit up at night wondering where those leads go and how you could win them back? Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to…