[ad_1] There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B test your ads across locations, ages, and demographics. This process…
[ad_1] Posted by MiriamEllis Image credit: Sharon Mollerus A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock. “How do we edge our way up in Google’s local finder, and find our place above the tideline? We don’t even know…
[ad_1] Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You need a solid online presence in this day and age. The best way to get this is to start a blog, a website, or an ecommerce store. But before you can launch…
[ad_1] Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Are you planning to launch an online store? Your timing couldn’t be better. The ongoing pandemic has caused online shopping to soar, with most people staying home. But that doesn’t take away the…
[ad_1] Let’s talk about BERT. No, not Bert and Ernie, but the Google Update. What is it, why does it matter, and what do you need to do? Well, Google BERT was actually a pretty big update that impacted 1 in 10 search queries. Before we go into how it impacts SEO, let’s cover what…
[ad_1] If you’re like most business owners, you’ve invested resources in creating a Facebook business page that engages your customers. You may have spent years growing your following and building trust. What if something leaves your business page vulnerable to a Facebook hack? Here is what you need to know to protect yourself—and your business—from…
[ad_1] It’s likely that social media marketing plays a vital part in your brand strategy. If that’s the case, you’re probably always on the lookout for new platforms and product features that enable you to interact with and engage your audience in different ways. This means you should know about Twitter Spaces. Hot on the…
[ad_1] Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads. You…
[ad_1] There are two billion transactions made on eBay every day, and most consumers spend only around eight minutes on the site to make those purchases. That’s a vast untapped market if you’re not on the site yet. But, if your focus is on SEO for traditional search engines, you may be hesitant to try…
[ad_1] Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch…