[ad_1] There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best of all, you don’t need a big following and…
[ad_1] B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness, build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or…
[ad_1] Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On…
[ad_1] The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This piece was co-written with James Wirth. Links drive rankings — that’s one thing that technical SEOs, content marketers, digital PR folks, and even some of #SEOTwitter can agree on.…
[ad_1] SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough. Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes? You risk losing potential customers! That’s why diversifying your methods of increasing web traffic can offer better results. If you have multiple…
[ad_1] Trends come and go. Bell bottom jeans, Rubix cubes, flannel. How are you supposed to keep up with it all? This is even more of a puzzle in a digital world. Trends don’t stick around for a decade or a year. Sometimes things change overnight. Harnessing what’s trending could be a powerful fuel for…
[ad_1] You’ve spent months crafting the “perfect” brand message, focus-grouping it to core demographics and psychographics, and lovingly/hatingly crafting hundreds of page titles. You wake up, grab your coffee, and fire up Google to admire your handiwork, only to see this: For reference, here’s the original <title> tag: You may be feeling confused and more…
[ad_1] If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. Why? Well, there are several benefits. A great e-commerce website helps you understand the basics about your customers, for example, demographics like their locations, age groups, and how they found you. By using…
[ad_1] Let’s face it: a picture really is worth a thousand words, but an image you made yourself? Priceless. Compelling images create a connection between you and your audience and help you build on that relationship. They encourage discussion and shares. In short, images convert. According to Venngage, 64 percent of marketers say images…
[ad_1] I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If…