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An SEO’s Experience in 2020: Opportunities and Challenges

[ad_1] It would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to. While few digital workers were previously…

December 13, 2020adsspiderSEO Tips

The Correlation Between Authoritative Links and Ranking [SEO Study]

[ad_1] Over the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links. We can say this…

December 13, 2020adsspiderSEO Tips

How To Do Local SEO for Businesses Without Physical Locations in 2021

[ad_1] “My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work from home. How should I be doing local SEO?” “Are there any tips for doing local SEO for clients like NerdWallet or Credit Karma that serve all customers virtually?” Queries like these about doing local SEO…

December 13, 2020adsspiderSEO Tips

3 Creative Ways to Give Your Content Efforts a Boost — Best of Whiteboard Friday

[ad_1] We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this 2017 holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle…

December 13, 2020adsspiderSEO Tips