Information Architecture for SEO – Whiteboard Friday from MOZ
It wasn’t too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. In today’s Whiteboard Friday, Rand…
How to Create a Viral Launch Page
What does it take to achieve virality? To create a storm of conversations that keeps the right people coming back for more? Do we have what it takes to go “viral”? It’s a list of questions that possibly every marketer has on their minds in the digital marketing world. And with all the random internet…
