[ad_1] You’ve done the incredible—you’ve built an app and started marketing it. While congratulations are in order, making the app is just the first step on your path to app success. The next (and arguably most important) step is optimization. With consumers spending four and a half hours per day on their phones, it pays to make…
[ad_1] You’re tired of hearing it and I’m tired of saying it, but 2020 really has been a year like no other. SEOs and marketers around the world had to deal with their day-to-day work moving home, alongside a host of natural disasters, civil rights issues, and a pandemic that will alter our industry and global economy…
[ad_1] Facebook now has over 2 billion active monthly users. Nearly 1 billion of those users participate in Facebook Groups. Creating a group of your own is an inexpensive and effective way to reach your target market. If you’re not already familiar with Facebook Groups, it’s essentially a community within Facebook’s platform that users can join…
[ad_1] The average American sees up to 10,000 ads and brand messages every single day. Sounds a little overwhelming, right? That’s because it is. After seeing this many ads every day, viewers simply stop noticing them—meaning they aren’t engaging with them. As a result, you miss out on sales opportunities. You need to go further to…
[ad_1] On December 3rd, Google announced that they were rolling out the latest Core Update. Initially, the bulk of the impact seemed to arrive on that date, with MozCast spiking at 112.4°F: We measured above-average ranking flux in the three days prior to the update announcement, and a few days after the announcement, but the…
[ad_1] Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Looking to dive right in? My top recommendations for webinar software to suit just about every business need are Demio, Livestorm, or EasyWebinar. With so many people working from home, it’s become even…
[ad_1] You’ve poured a ton of time into creating a blog. You are regularly posting content, so you’re starting to build up an audience. At some point, you’ll probably want to monetize it, right? Why not get all that hard work to pay off? So, you dive into affiliate marketing, which has a lot of…
[ad_1] It goes without saying that 2020 has been a wild ride. If you’re like me, you’ve missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. At Moz, we created a lot of helpful content in 2020, publishing community resources,…
[ad_1] To a non-marketer, cookie tracking sounds like a scavenger hunt for baked goods. Sounds innocent, right? Yet cookies, for all of their sweet-sounding simplicity, have recently come under fire. With the new General Data Protection Regulation (GDPR), cookies have taken center stage in the fight for internet privacy. This is just one of the…
[ad_1] For a long time, marketers have been looking for the silver bullet that drives leads and sales. That one hack that can help them sell sand at the beach. As we all know, there is no such thing as a silver bullet in marketing. However, one thing comes pretty close – subliminal messaging. What…