[ad_1] Here’s a question for you: How well do you know your customers? I ask because the better you understand your customers, the more effectively you can reach them. If you know what makes them tick and what influences their individual buying decisions, you can adapt your marketing strategy to increase conversions. The answer? Psychometric…
[ad_1] Winning the featured snippet for a target keyword means increased traffic to that page, and you can use STAT to achieve those wins. In this week’s episode of Whiteboard Friday, Moz Learning and Development Specialist Zoe Pegler walks you through how you can do so in five easy steps. Click on the whiteboard image above to open…
[ad_1] We’re well into the digital age, and e-commerce stores are more prevalent than ever. There are an estimated 12 million to 14 million online stores worldwide—and those numbers grow every day. The popularity of online stores makes sense. With just a few hundred dollars, you can have a fully-functioning online business. While online stores…
[ad_1] Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Is the clothing niche more profitable than accessories? Which theme would be better: Wokiee or Porto? Is Shopify better than Wix, or is it the other way around? Decisions, decisions! As an ecommerce…
[ad_1] You can attribute a lot of great relationships to perfect timing. This is especially true for sales. That’s why you need a clearly defined process for generating more leads, of higher quality, that feed into a lead qualification system you’ve designed. By taking these steps, you can reach your leads at just the right…
[ad_1] You’ve probably heard the popular 70s song, “You’re so vain, you probably think this URL is about you…don’t you, don’t you?” OK, Carly Simon probably wasn’t singing about vanity URLs. While they aren’t as catchy as that song, vanity web addresses are something you need to be paying attention to, especially when it comes…
[ad_1] My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global…
[ad_1] Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. high competition on scarcely available keywords. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per…
[ad_1] Ranking in Google’s results is easier said than done. There are millions of different websites trying to steal your rankings and, in some cases, many of those competitors succeed. Of course, you don’t want them to. But beating them isn’t a matter of simply publishing content and hoping for the best. In fact, the…
[ad_1] People love watching stories unfold. That’s why tappable story experiences are so popular. Many platforms exist to create these tappable stories and now Google has their own version, called Google Web Stories. Google Web Stories: Explained Google Web Stories are powered by AMP technology and are owned by Google. They are immersive, full-screen experiences…