More and more people are using tablets and smartphones for practically everything that they do these days. As this technology continues to grow and become more powerful, even more of the consumers you want to become your customers or clients are going…

You won the lottery! For many, it seems like a dream come true. You scratch off a little ticket and get notified that you’ve just won millions of dollars. Even for a small business owner who loves what he does, the possibility of financial freedom in…

What is a brand? It’s not uncommon for a “brand” to be thought of as a logo, a company name or tagline. While those are part of building your brand, there’s much more. Very simply, a brand is the feeling people have or what comes to mind when they see,…

Sometimes, an opportunity that you have been waiting for your whole life comes knocking at your door, such as the perfect place to relocate your business or the chance to live a location-free lifestyle. After finding out about this opportunity and after…

  To  stand out from the crowd is the goal of every business. Creating a branding strategy is extremely important to differentiating your brand from the competition.  But branding wasn’t formally defined…