Information Architecture for SEO – Whiteboard Friday from MOZ
It wasn’t too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. In today’s Whiteboard Friday, Rand…
How to Create a Viral Launch Page
What does it take to achieve virality? To create a storm of conversations that keeps the right people coming back for more? Do we have what it takes to go “viral”? It’s a list of questions that possibly every marketer has on their minds in the digital marketing world. And with all the random internet…
Google Says Penguin To Shift To “Continuous Updates”
Google To Continuously “Optimize” The Penguin Algorithm As It Goes A Google spokesperson has told us that they will now be updating the Penguin algorithm continuously, by optimizing it as they go. A Google spokesperson sent us the following statement around our recent questions about the holiday Penguin updates. That last big update is still…