What is a brand? It’s not uncommon for a “brand” to be thought of as a logo, a company name or tagline. While those are part of building your brand, there’s much more. Very simply, a brand is the feeling people have or what comes to mind when they see,…

Sometimes, an opportunity that you have been waiting for your whole life comes knocking at your door, such as the perfect place to relocate your business or the chance to live a location-free lifestyle. After finding out about this opportunity and after…

  To  stand out from the crowd is the goal of every business. Creating a branding strategy is extremely important to differentiating your brand from the competition.  But branding wasn’t formally defined…

It’s exciting. Your company has grown so much that you need to hire your first official employee. Here are five tips to make that process as seamless as possible. 1. Be clear on what you’ll want the new hire to do . Will this be a full-time employee…

If your business is going through an expansion process, whether that’s taking on more staff or making the decision to take a project full-time rather than part-time, there are a number of things that you’ll need to consider. At the top of your list will…

One of the interesting things about putting together an internet marketing plan is that it’s harder than you might initially think. Usually, there are two good reasons for this: First, lots of business owners and executives know that there’s a lot to…