[ad_1] One of a for-profit business’s best investments is often their online marketing strategy. Is the same for true for nonprofits? Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and how nonprofit corporations may be able to better reach their goals by further leveraging digital marketing. What Makes Nonprofit…
[ad_1] The excitement of finishing a competitive keyword research project often gives way to the panic of fleeing from an avalanche of opportunities. Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need to know what content…
[ad_1] If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that…
[ad_1] You came up with an idea, did your research, maybe even found some funding. You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing,…
[ad_1] A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specifically designed landing page that steers them in exactly the…
[ad_1] Starting a new paid marketing campaign is no easy feat. There are logistical considerations, financial considerations, audience considerations, duration considerations. Let’s imagine you’ve decided to start a new Google Ads campaign. You have a vague idea how much everything will cost, and you’re eager to get started. Before you hit the green light on…
[ad_1] It’s time to get down to business and convince your boss that you HAVE to go to MozCon Virtual 2021. You’re already well acquainted with the benefits of MozCon. Maybe you’re a MozCon alumnus, or you may have lurked the hashtag once or twice for inside tips. You’ve likely followed the work of some of…
[ad_1] Managing one social media account is a lot of work. In many cases, managing two or more (when you don’t need both) can be a nightmare. That’s why if you have many accounts on the same platform, it’s best to merge them. Thankfully, platforms like Facebook make this easy as long as you’re the…
[ad_1] Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. How do you make sure you are getting the most out of your paid ads? A few weeks ago, I was talking to a business owner…
[ad_1] While future writers likely aren’t robots, artificial intelligence (AI) has enabled robot-human hybrid systems to create and edit content. However, there’s no need to worry about your job as a blogger or writer. AI-generated marketing content still lacks the human touch. We’ll still need writers and marketers to edit and revise content to fit…