There are lots of strong reasons to consider marketing in the ‘real life’ world as well as online. It can give you a new way to learn about the audience you are targeting, through talking to them directly, and can allow you to cut through all of the…

Over the past decade, marketing has had a remarkable transformation. It used to be based on physical marketing like TV and billboards; now it is all online. Social media has gotten its hand into the marketing industry, and it is not letting go. Take…

While it is a little small minded to suggest that English is the world’s most dominant language, it is one of the most popular and widely used dialects across the globe. At the beginning of 2015, there were 67 sovereign states and 27 non-sovereign entities…

Over on the NewCo site , I’ve updated our explanation of how we chose NewCos around the world (1,100 or so so far). Here’s that post for those readers at Searchblog who might be interested. Since we launched NewCo’s festivals in late 2012,…

Still learning how to best leverage Twitter for your small business? This infographic from Twitter via its Small Business group explains several details on how Twitter can drive exposure to all your online properties. The details are based on a study…

Regardless of our title, let’s start with a caveat . Clearly there is nothing simple about launching a construction business, especially in a competitive marketplace. There are ways in which this process can be simplified , however, through the application…

More and more people are using tablets and smartphones for practically everything that they do these days. As this technology continues to grow and become more powerful, even more of the consumers you want to become your customers or clients are going…