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It wasn’t too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. […]

Google To Continuously “Optimize” The Penguin Algorithm As It Goes A Google spokesperson has told us that they will now be updating the Penguin algorithm continuously, by optimizing it as they go. A Google spokesperson sent us the following statement around our recent questions about the holiday Penguin updates. That […]

It’s nearly Christmas so it only seems right that we give people a chance to share in the greatest gift of all: hope. Specifically that’s the hope that Google will listen to the SEO community and makes their dreams come true in 2015. We’ve already asked the SEO community what […]