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B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters.  Content is how you boost brand awareness, build trust in your company, and empower your customers to solve their problems. However, you can’t just create the […]

Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface […]

SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough.  Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes? You risk losing potential customers!  That’s why diversifying your methods of increasing web traffic can offer better results. […]

You’ve spent months crafting the “perfect” brand message, focus-grouping it to core demographics and psychographics, and lovingly/hatingly crafting hundreds of page titles. You wake up, grab your coffee, and fire up Google to admire your handiwork, only to see this: For reference, here’s the original <title> tag: You may be […]

If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. Why? Well, there are several benefits. A great e-commerce website helps you understand the basics about your customers, for example, demographics like their locations, age groups, and how they […]