Content marketing costs 62 percent less than outbound marketing. Despite that, it generates three times more leads. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer. To help […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In a fast-paced hiring environment, recruiting software allows you concentrate on what matters most. All the backend organizing and busywork is taken off your plate so you can focus on […]

As marketers, you know how valuable data is to every function of your campaign. From sending emails to optimizing landing pages, you need a full suite of analytics to help you make strategic decisions.  While marketing trends may come and go, it’s inarguable that data analytics are here to stay. […]

Ad creatives are the ads served to users on a social media or digital media platform. On YouTube, these are most often video ads and may include images, video, audio, and text. When combined, these creative elements form a full video advertisement. YouTube ads are just another way to expand […]

30 percent of all retail sales occur between Black Friday and Christmas. This means preparing your e-commerce site for this busy period is essential to success. The good news is, small changes can make a big difference to your revenue. The level of competition for Black Friday e-commerce sales is […]

A/B testing is brilliant. It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. In other words, it’s a key way to improve your content, increase user engagement, and boost conversion rates across your site. […]

Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience. With this in mind, new and updated content is crucial to any successful digital marketer’s strategy. How can you […]

Using a traditional content management system (CMS) architecture has been the standard for front-end web management. When you use a traditional CMS architecture, your content is stored in a single system or database. Unfortunately, this means everything from the front-end website to backend administration tools relies on one system, making […]

I’ll let you in on a secret. People are talking about you online. Whether it’s a direct @ mention on social media or involvement in an untagged rant—the likelihood is, there’s a lot of conversations occurring on “dark social” that you don’t know about. For the most part, brand mentions […]

If you’re looking to build an SEO-friendly website, Squarespace is a solid choice. It offers easy-to-use templates and plenty of SEO tools to help your site rank better in Google search results. Not sure where to get started? I’ll guide you through everything you need to know about Squarespace SEO, […]