Importance of SEO for small businesses

Most online businesses need an SEO strategy to be successful. Although they are aware of the term Search Engine Optimization, but they do not exactly what difference it can make to their organization’s success and growth. Despite the fact they know running an SEO campaign is critical for the success of their business, they do…

Four Ways to Boost Online Visibility

Businesses thrived even before the internet came into the picture. The virtual world of the internet has paved new way to operate and market, however there are some business organizations that have not opted for new ways, thus they miss opportunities. While some are scared of change, others are stubborn. There is not even a…

Three tips to understand your customers in a better way

Have you ever though which is the best way to get new customers? Well, optimizing the experience for customers is the best way to attract new customers. In addition, it is also considered as the best way to foster customer loyalty. According to a study conducted, it has been found that only forty-two percent of…

Digital Technologies – What Works?

The ever-evolving world of digital technologies is changing the rules of all types of industries. However, one most important law which governs most businesses has not changed- customer orientation and customer centricity. Steering the digital transformation by converting technology, processes and organizations without ensuring that customer is at the centre of your digital strategy will…