A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data. What do you do if a variation you thought would rock ends up flopping? Or what if your test results are inconclusive? Don’t throw in the towel just yet! There’s a […]
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Do you consider yourself a Google expert? Think you know all the ins and outs of the search behemoth? If you answered yes to either of those questions, you might be in for a surprise. Google contains myriads. The search giant constantly evolves its algorithms and offerings, from secret search […]
Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. After all, the holidays are a key time for you to boost your revenue and grow your business before the year’s out, so it’s crucial you take advantage of the opportunity. Do you […]
You’ve probably used tools like Google Optimize for A/B testing to increase conversion rates on your site. These tools allow you to test content by showing different variations of the same page to visitors at random. A/B testing helps prevent websites from spending time and resources on developing features that […]
We all make mistakes. It’s part of being human. Unfortunately, in some cases, mistakes can be costly. If you’re a marketer running paid campaigns, mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play […]
For several years, many digital marketing teams relied on cookies for marketing. However, everything is about to change. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. What does this mean for marketing […]
Snapchat is an invaluable tool for growing just about any business or personal brand. To use it well, you need to get more Snapchat friends. While Instagram is awesome for showcasing products and edited “best versions,” Snapchat kills it at being completely natural. It doesn’t hurt that 293 million people […]
D2C companies, by definition, take out the middleman and sell their products “direct to consumers.” In many ways, this seems like an obvious choice. You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. Plus, you don’t have to charge markup […]
Google made a big splash when they announced the end of third-party cookies in Chrome, and Apple has announced a similar change. It’s a huge shift for social media marketers, so what can you expect cookieless paid social to look like? Google’s answer to the end of third-party cookies is […]
As a marketer or business owner, you know email marketing is a powerful tool. Its popularity among consumers is climbing. You might have already implemented email personalization to some extent, like addressing customers personally, but you can take it further. This article looks at 15 email personalization techniques you can […]