Have you ever though which is the best way to get new customers? Well, optimizing the experience for customers is the best way to attract new customers. In addition, it is also considered as the best way to foster customer loyalty. According to a study conducted, it has been found that only forty-two percent of digital marketing executives are making use of customer engagement data for informing their marketing strategy.

Irrespective of this, organizational leaders and marketers are neglecting the customers before and after the sale. It is important to understand the barrier which is the lack of a deep understanding of the potential and existing customers in the first place. Unless you have the understanding of your customers, you cannot achieve the desired business goals. Whether you are trying to increase sales, optimize customer experience or create engaging content, knowing your customers is the key.

Here are a few tips that would help you understand your customers in a better way.

Apply intelligent customer engagement

It is important for you to know that an optimized customer experience is extremely valuable for retention and revenue. If you are able to get it right then it can provide you with insight into your customer’s needs.

Engaging with customers in real-time is far much easier today than ever before, courtesy availability of new tools. Messenger has emerged as popular and most sought-after customer service channel whereas tools such as Drift let you talk with customers while they browse through your website.

Create robust buyer personas

There are many marketers who make this mistake of making use of generic demographics such as location, age and profession for developing the personas of their buyers.  However, these data do not provide access to the information needed for creating messages that resonated with your target audience on an emotional level.

One of the best ways to know about customer preferences is to make use of the Acquisitions tab on the Google Analytics to find out about professional forums, social media outlets and industry blogs from where the traffic to your website comes from. This would help find out when and where to reach them in an effective way.

Generate data from customer analytics

Starting from clicking on a link to reading through a page on the website, every action of customer provides valuable insight into customer behavior.   In order to find out how customers interact with your site, you can make use of a user behavior tracking tool.  Tools such as Inspectlet and Google Analytics are most sought-after for gathering insights like bounce rate and time on page.

The customer behavioral data that you gather helps you understand what your customers do not understand, what they do not like and what they do, and how you can create for your customers a hassle-free experience of web browsing. If you find that customers had difficulty in navigating to some sales pages, for instance, adjust the interface accordingly to provider them user-friendly experience.